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Social Media Marketing: The Dark Side
Page 1 of 1
Social Media Marketing: The Dark Side
When it comes to marketing, some of the strategies and tactics companies use are, shall we say, questionable. There’s the generally recommended way of doing things, also known as white-hat, and then the dark side of it, very aptly named black-hat. Black-hat tactics are generally unsustainable and Google usually neutralizes them with every algorithm update.
There’s a white-hat/black-hat distinction in every aspect of marketing, and this holds true for social media marketing, too. In broad terms, black hat social media marketing means using dishonest methods on social media to gain attention.
http://flippa.com/blog/social-media-marketing-the-dark-side
There’s a white-hat/black-hat distinction in every aspect of marketing, and this holds true for social media marketing, too. In broad terms, black hat social media marketing means using dishonest methods on social media to gain attention.
http://flippa.com/blog/social-media-marketing-the-dark-side
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